Growth Marketer · Co-Founder ×3 · Builder增长营销 · 三次联合创始人 · 建造者Growth Marketer · Co-Founder ×3 · Builder
I don't just
I don't just
run campaigns.
I build.我不只是
做推广。
我建造。I don't just run campaigns. I build.
BitMEXBinanceTeduh
Nic&Co.Singapore & Global
About关于我About
Not just a
Not just a
marketer.
A constructor.不只是
营销人。
是建造者。Not just a marketer. A constructor.
Co-founded three companies. Lived between Singapore and Indonesia. Half a decade turning ambition into traction — across crypto, wellness, law, media. I don't wait for a brief. I write it.联合创立过三家公司。在新加坡与印尼之间生活工作。近五年将想法化为成果——横跨加密货币、健康、法律与媒体。我不等任务书，我来写。3 companies. Half a decade across crypto, wellness, law & media.
Co-Founder ×3联合创始人×3Co-Founder ×3
GTM市场推广GTMCRMKOLs
NUS Business + RE
Side Ventures个人项目Side Ventures
Things I build
Things I build
on the side.业余时间
建造的东西。Things I build on the side.
The White Box
Growth Specialist · Jun 2026 – Present增长专员 · 2026年6月至今Growth Specialist · Jun 2026 – Present
Post-trade analytics and educational media platform for crypto traders. Built original proprietary metrics — the Ruin Line (point of no return in a losing strategy) and the Fatalism Coefficient (quantifies how early a strategy was already dead). 50-video UGC campaign via Higgsfield AI. Raw, evidence-based, brutally honest about losses.面向加密货币交易者的交易后分析与教育媒体平台。创建了两项原创指标——毁灭线（亏损策略的不归点）与宿命系数（量化策略失效的时间点）。通过Higgsfield AI制作50条UGC视频。原始、基于数据、对亏损诚实。Post-trade analytics + media. Ruin Line & Fatalism Coefficient. 50-video UGC campaign.
thewhitebox.net ↗
The Delulu Index
Founder · Ongoing创始人 · 进行中Founder · Ongoing
"Let the girls decide." A community confessional web app where people submit their relationship dilemmas and the crowd votes delulu or not. Built with Supabase, Google OAuth, Row Level Security, and a moderation queue."让大家来评判。"一个社区告白网页应用，用户提交感情困境，由网友投票判断是否"妄想"。使用Supabase、Google OAuth及内容审核队列构建。Community confessional app — submit dilemmas, crowd votes delulu or not.
delulu-index.vercel.app ↗
Chart Runner
Builder · Ongoing构建者 · 进行中Builder · Ongoing
Flappy Bird-style browser game where the terrain is built from real OHLC crypto candlestick data. Your Doberman navigates live market volatility. Built with Phaser.js — because why not make trading pain playable.以真实OHLC加密货币K线数据为地形的飞翔小鸟式浏览器游戏。用Phaser.js构建——把交易的痛苦变成游戏。Flappy Bird on real crypto OHLC data. Phaser.js. Doberman avatar.
chart-rider.vercel.app ↗
Where do you want to go?你想了解哪方面？Where do you want to go?
Pick your
Pick your
track.选择你的
方向。Pick your track.
Two versions of me — same person, different lens. Choose what's relevant to you.同一个人，两种视角。选择与你相关的那一面。Same person, different lens. Choose what's relevant.
Binance · Feb–Oct 2025 · SG & Abu Dhabi
Build at scale.大规模建造。Build at scale.
Campaign Tracker活动成果Campaign Tracker
Campaign results活动成绩Campaign resultsWeekly ATH每周创历史新高Weekly ATH
Plasma USDT — peak campaignPlasma USDT — 最高峰活动Plasma USDT peak$1B · 3 mins sellout分钟售罄mins sellout
Liquid Staking · Simple Earn · On-Chain活期质押 · 简单赚币 · 链上收益Liquid Staking · Simple Earn · On-ChainAll ATH全部创新高All ATH
Sponsorships赞助合作Sponsorships$6M+ · 6 mo个月months
Token collabs代币合作Token collabsPipeline built合作管道已建Pipeline built
Regulatory GTMs合规市场推广Regulatory GTMsSharia, UK Titans
Channels Owned负责渠道Channels Owned
CRM (email, push)邮件 & 推送CRMWeekly每周Weekly
Social + blogs社交媒体 & 博客Social + blogsDaily每天Daily
TelegramAll Earn products所有赚币产品All Earn products
KOL + Binance SquareKOL & 币安广场KOL + Binance SquareAmplification扩大传播Amplification
BRDs drafted产品需求文档BRDsProduct innovation产品创新Product innovation
VIP & protocolVIP & 协议增长VIP & protocolAdvanced Earn高级赚币Advanced Earn
$6M+ Sponsorships$6M+赞助$6M+ Sponsorships
Weekly ATH每周历史新高Weekly ATH
DeFi EarnCRMKOLs
Binance · Campaign Highlights · 活动亮点Campaign Highlights
Some numbers that
Some numbers that
moved markets.一些真实数字，
撼动市场。Some numbers that moved markets.
Plasma USDT
Pre-TGE GTM · My biggest
$250M sold out in 3 mins → expanded to $1B total cap. 100M XPL reward pool. Full GTM: proposal → legal → comms across Global, CN/TC + Plasma.
announcement ↗
BNSOL Super Stake
Binance Earn · End-to-end GTM
+1.3M SOL · $184M TVL · 16,102 participants. Secured $150K from Solana Foundation. CRM, KOLs, Binance Square, CN pushes.
SOL Easy Campaign
Staking Activation
58K SOL net deposits (~$8.1M) · 76.7K BNSOL staked · 36.2K opted in · Top post 307K views.
BTC Staking (Solv)
TVL Drive
~4,000 BTC staked · +$175M TVL in under 2 weeks. One of the fastest-scaling Earn products during my tenure.
Hyperliquid Copy Trading
Behavioural Campaign · My coolest
Flipped the narrative — introduced reverse copy trading. Tapped trader contrarianism. Strong engagement uplift vs baseline.
40+ Token Partner Pitches
Partnerships
$6M+ in sponsorships in 6 months. Built pipeline ensuring steady monthly fund inflows + KOL amplification.
BitMEX · Jan 2026 – Present · Singapore
Build the brand.打造品牌。Build the brand.
What I Built我建立了什么What I Built
Product positioningBrand + messaging
CRM pipelineRebuilt from scratch
Email & push cadenceDesigned + live
Integrated campaignsEnd-to-end
SocialWeekly
Partnerships合作关系Partnerships
KOL pipelineKOL合作管道KOL pipelineExpanded已拓展Expanded
Supplier relationships供应商关系SuppliersActivations活动执行Activations
Competitor tracking竞争对手追踪Competitor trackingOngoing持续进行Ongoing
Community feedback社区反馈Community feedbackInto roadmap纳入路线图Into roadmap
Product launches产品发布Product launchesMarketing materials营销物料Marketing materials
CRM RebuildBrand Positioning
KOL PipelineExchange Marketing
BitMEX · Campaign Highlights
Trader-first.
Trader-first.
Every time.以交易者为先。
每一次。Trader-first. Every time.
Crypto Olympus
Trading Competition · My boldest
Greek mythology meets high-leverage trading. Multi-tier prizes: Volume, PnL, ROI%. Real-time leaderboards, live countdowns. Record sign-ups — highest-ever active trader peak.
view campaign ↗
Monthly Trading Competitions
Recurring GTM
End-to-end ownership: mechanics, reward structures, messaging, CRM, post-campaign analysis. Built a scalable template for high-stakes events.
CRM Rebuild
Lifecycle Marketing
Rebuilt pipeline from scratch. Email + push cadence, FOMO flows, reward-credit notifications. Trader-native copy across social, in-app, and lifecycle.
UI/UX Improvements
Growth × Product
Identified friction across the trading journey. Shipped iterative onboarding and activation improvements with product and design.
TradFi Campaign
First of Its Kind · Gamified
BitMEX's first TradFi-focused campaign — a first for the exchange. Gamified the whole experience, turning a typically dry product category into something playful and competitive for crypto-native traders.
Trading Cup
My Biggest · FIFA Tie-In
Opened up FIFA World Cup momentum for extra exposure. My biggest campaign yet — $700M in trading volume, with participant turnout at 3x our usual rate.
Equity Perps
Pivot & Recovery
Underperformed early on — I pivoted mid-campaign and introduced weekend boosts. Drove a 40% increase in weekend volume and daily active traders (DATs).
Crypto Builds加密项目Crypto Builds
Built for
Built for
traders.为交易者
而建。Built for traders.
The White Box
Growth Specialist · Jun 2026 – Present增长专员 · 2026年6月至今Growth Specialist · Jun 2026 – Present
Post-trade analytics and educational media platform. Built original proprietary metrics — the Ruin Line (point of no return in a losing strategy) and the Fatalism Coefficient (quantifies how early a strategy was already dead). 50-video UGC campaign via Higgsfield AI. Raw, evidence-based, brutally honest about losses.交易后分析与教育媒体平台。创建原创指标——毁灭线（亏损策略的不归点）与宿命系数（量化策略失效的时间点）。50条Higgsfield AI UGC视频。原始、数据驱动、对亏损诚实。Post-trade analytics + media. Ruin Line & Fatalism Coefficient. 50-video UGC campaign.
thewhitebox.net ↗
OmniMarket X
Growth Strategy & Direction · Ongoing增长策略与方向 · 进行中Growth Strategy & Direction · Ongoing
A Web3 prediction market platform built for Southeast Asia. Leading growth and product strategy from the ground up — positioning, ICP, growth loops, retention, and regional GTM, working with zero budget and no existing exposure.面向东南亚的Web3预测市场平台。从零开始负责增长与产品策略——定位、目标客群、增长循环、留存与区域市场推广，在零预算与零曝光的条件下推进。Web3 prediction market for SEA. Leading growth & product strategy from zero budget.
omnimarketx.com ↗
Just for fun!纯属娱乐！Just for fun!
Chart Runner
Builder · Ongoing构建者 · 进行中Builder · Ongoing
Flappy Bird-style browser game where the terrain is real OHLC crypto candlestick data. Your Doberman navigates live market volatility. Built with Phaser.js.以真实OHLC加密货币K线数据为地形的飞翔小鸟式游戏。用Phaser.js构建。Flappy Bird on real crypto OHLC data. Phaser.js.
chart-rider.vercel.app ↗
The Delulu Index
Founder · Ongoing创始人 · 进行中Founder · Ongoing
"Let the girls decide." A community confessional web app where people submit their relationship dilemmas and the crowd votes delulu or not."让大家来评判。"社区告白网页应用，用户提交感情困境，由网友投票判断是否"妄想"。Community confessional app — submit dilemmas, crowd votes delulu or not.
delulu-index.vercel.app ↗
Let's talk crypto来聊聊加密吧Let's talk crypto
Ready to
Ready to
build the
next thing.准备好
打造
下一件大事。Ready to build the next thing.
Half a decade in crypto growth. Singapore citizen. Globally mobile.近五年专注加密增长。新加坡公民。可全球流动。Half a decade in crypto growth. SG citizen. Globally mobile.
Marketing & Growth营销与增长Marketing & Growth
Growth that
Growth that
earns trust.增长，
赢得信任。Growth that earns trust.
From aesthetic clinics to law firms, fintech, private equity, and real estate — I build marketing systems that attract the right audience, convert them, and keep them coming back. Data-led. Human-first.从医美诊所到律师事务所、金融科技、私募股权与房地产——我建立营销体系，吸引目标客户，实现转化，留住回头客。数据驱动，以人为本。Clinics, law firms, fintech, PE, real estate — marketing systems that attract, convert, and retain.
Healthcare医疗健康Healthcare
Law Firms律师事务所Law Firms
Fintech / PE金融科技/私募Fintech / PE
Real Estate房地产Real Estate
SEO / SEM
Meta Ads
CRM
Content Strategy
Proven Results
Healthcare & Aesthetic Clinics医疗 & 医美诊所Healthcare & Aesthetic Clinics
Real spend.
Real spend.
Real results.真实投入。
真实成果。Real spend. Real results.
Heroes of Digital
Role职位RoleCSM & Marketing AM客户成功 & 营销助理经理CSM & Marketing AM
Accounts managed管理客户数Accounts managed20+ clients20+客户20+ clients
Industries行业IndustriesClinics, Law, Real Estate, Sports, Education诊所、法律、房地产、体育、教育Clinics, Law, Real Estate, Sports, Education
Deliverables交付内容DeliverablesPerf. marketing + CRM效果营销 + CRMPerf. marketing + CRM
Outcome成果OutcomeRevenue growth营收增长Revenue growth
Dr Woffles Wu Aesthetic Clinic · Biggest client最大客户Biggest client
Highest monthly ad spend managed最高月广告预算Highest monthly ad spend managed$15–20K SGD
Channels渠道ChannelsMeta, Google, SEM
Account type客户类型Account typeLargest at agency公司最大客户Largest at agency
Focus重点FocusPatient acquisition患者获取Patient acquisition
Managed via所属机构Managed viaHeroes of Digital
Meta Ads
Google SEM
SEO
X
TikTok
YouTube
Email Marketing电子邮件营销Email Marketing
Push Notifications推送通知Push Notifications
Health & Wellness Startups健康 & 心理健康初创Health & Wellness Startups
Built a mental
Built a mental
health app from zero.从零打造
心理健康应用。Built a mental health app from zero.
Co-founded Teduh Karya Asia — Indonesia's mental wellness platform. 30+ staff. 13K-person national survey. Featured on CNN Indonesia, TEDx, Tech in Asia. Google Play Best Hidden Gems 2023.联合创立Teduh Karya Asia——印尼心理健康应用。30多名员工，1.3万人全国调研。CNN印尼、TEDx、Tech in Asia报道。荣获Google Play 2023年度最佳隐藏应用。Mental health app · 30+ staff · 13K survey · CNN Indonesia · TEDx · Google Play 2023
Who I've Worked With我服务过的客户Who I've Worked With
Across every
Across every
industry.跨越每个
行业。Across every industry.
Healthcare & Mental Health医疗 & 心理健康Healthcare & Mental Health
Clinics · Wellness · Mental Health Apps诊所 · 健康 · 心理健康应用Clinics · Wellness · Mental Health Apps
Dr Woffles Wu Aesthetic Clinic (largest client, $15–20K/mo ad spend) · Teduh Karya Asia (co-founded) · Bali Psychiatric Clinic · Kitesense (health-tech startup)吴医生医美诊所（最大客户，月广告预算$15–20K）· Teduh Karya Asia（联合创立）· 巴厘岛精神科诊所 · Kitesense（健康科技初创）Dr Woffles Wu · Teduh · Bali Psychiatric Clinic · Kitesense
Law & Legal法律行业Law & Legal
Law Firms · Legal Alliance · Marketing律师事务所 · 法律联盟 · 营销Law Firms · Legal
APEX Law LLC (intern) · Advocatus Law LLP (intern) · ASEAN Legal Alliance (Marketing Executive) · Nic&Co. legal clientsAPEX Law LLC（实习）· Advocatus Law LLP（实习）· 东盟法律联盟（营销专员）· Nic&Co.法律客户APEX Law · Advocatus · ASEAN Legal Alliance
Real Estate & Finance房地产 & 金融Real Estate & Finance
PropTech · Digital Securities · PE · REIT房产科技 · 数字证券 · 私募 · 房地产信托PropTech · Digital Securities · PE · REIT
SGRealProp (Nic&Co. client) · SDAX (digital securities exchange) · ADDX (licensed digital exchange) · ARA-ESR REIT M&A project · DBS ESG Investment for HNWIsSGRealProp（Nic&Co.客户）· SDAX · ADDX · ARA-ESR REIT并购项目 · DBS高净值ESG投资SGRealProp · SDAX · ADDX · ARA-ESR REIT · DBS HNWIs
Sports & Lifestyle体育 & 生活方式Sports & Lifestyle
Sports Academies · Swim · Tennis运动学院 · 游泳 · 网球Sports Academies
Juseung Park Tennis Academy · Dip Swim (Nic&Co. clients) · Foye Coffee collaboration (Teduh)朱胜园网球学院 · Dip Swim（Nic&Co.客户）· Foye Coffee合作（Teduh）Juseung Park Tennis · Dip Swim · Foye Coffee
Education & Consulting教育 & 咨询Education & Consulting
Universities · Tutoring · Consultancy大学 · 补习 · 咨询Universities · Tutoring · Consultancy
NUS (MBA Teaching Assistant) · Let's Talk Consultancy · University of Indonesia (Teduh partnership) · English, Maths & Chinese tutoring新加坡国立大学（MBA助教）· Let's Talk咨询公司 · 印尼大学（Teduh合作）· 英数华文补习NUS · Let's Talk · Uni. Indonesia · Tutoring
Competitions & Other Clients竞赛 & 其他客户Competitions & Other Clients
Case Competitions · D2C · Tech · F&B案例竞赛 · 直销 · 科技 · 餐饮Case Competitions · D2C · Tech
CFA Ethics Case Competition (Finalist) · MAS Case Competition (Final Four) · DBS ESG for HNWIs · Whispering Hope · YsPosh · Sozcode · Bolton Adhesives · KitesenseCFA伦理案例竞赛（决赛选手）· 金管局案例竞赛（四强）· DBS高净值ESG · Whispering Hope · YsPosh · Sozcode · Bolton Adhesives · KitesenseCFA Finalist · MAS Final Four · DBS HNWIs + other clients
What I bring to your business我能为你带来什么What I bring to your business
Full-funnel.
Full-funnel.
Zero guesswork.全漏斗营销。
不靠猜测。Full-funnel. Zero guesswork.
Patient Acquisition
Meta · Google · SEM
Targeted ad campaigns that bring in the right patients — not just clicks. Built and scaled up to $20K SGD/month for Singapore's top aesthetic clinics.
Content Strategy
Social · Blog · Video
Content that builds trust before a patient even books. Educational, empathetic, and on-brand — written for clinics, not algorithms.
CRM & Retention
Email · WhatsApp · Push
Keep patients coming back. Appointment reminders, re-engagement flows, treatment follow-ups. Your patients remembered, not lost.
Brand Positioning
Voice · Messaging · Visual
Stand out in a saturated market. Clear positioning, consistent voice, and messaging that converts browsers into believers.
Let's build your business来建造你的业务吧Let's build your business
Strategy.
Strategy.
Content.
Growth.策略。
内容。
增长。Strategy. Content. Growth.
Delivered through Nic&Co. — my marketing consultancy built for small businesses and clinics who want results, not jargon.通过Nic&Co.提供——我的营销咨询公司，专为追求成果（而非空谈）的小企业和诊所而建。Via Nic&Co. — marketing consultancy for businesses that want results, not jargon.
StrategyContentGrowth
Delivered through chatNo retainer fluff